Sim, Hock Seng (2006) Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing. Masters thesis, USM.
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Abstract
Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce |
Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
Depositing User: | Mr Firdaus Mohamad |
Date Deposited: | 07 Oct 2015 07:35 |
Last Modified: | 17 Apr 2017 06:24 |
URI: | http://eprints.usm.my/id/eprint/29469 |
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