Rama Krishnan, Sharmini
(2007)
The Role Of Media Relations In Corporate Public Relations
Practice: A Study On 15 Public Listed Companies
In The Klang Valley.
Masters thesis, USM.
Abstract
Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan
media memainkan peranan yang strategik dalam amalan perhubungan awam korporat
di Malaysia.
This thesis presents findings from a qualitative investigation of whether media
relations plays a strategic role in corporate public relations practice in Malaysia.
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