Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia

Low, Chee Kong (2006) Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia. PhD thesis, USM.

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    Abstract

    Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 10 Aug 2015 12:23
    Last Modified: 10 Aug 2015 12:23
    URI: http://eprints.usm.my/id/eprint/29246

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