Ooi, Say Keat
(2009)
Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island.
Masters thesis, Universiti Sains Malaysia.
Abstract
The purpose of this crosssectional
study is to examine the factors influencing consumer purchase intention of
dietary supplement products in Penang based on Theory of Planned Behaviour
(TPB). Tujuan kajian ini adalah
untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan
di kalangan pengguna di negeri Pulau Pinang berdasarkan model Theory of Planned
Behaviour (TPB).
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