A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah

Mohamed, Baderisang (2009) A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, Universiti Sains Malaysia.

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Abstract

This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tujuan penyelidikan ini untuk mengenal pasti apakah keupayaan pemasaran yang diguna pakai oleh MiEs;

Item Type: Thesis (["eprint_fieldopt_thesis_type_phd" not defined])
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Administrator Automasi
Date Deposited: 26 May 2015 07:05
Last Modified: 17 Apr 2017 06:23
URI: http://eprints.usm.my/id/eprint/28802

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