Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang

Wai , Poh Choo (2011) Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang. Masters thesis, USM.

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    Abstract

    Tujuan penyelikan ini dijalankan adalah untuk meneliti kaitan antara faktor “Teknologi mesin”, “daya tarikan istilah komersial” serta “sifat-sifat sosial pembekal” terhadap niat pembelian peralatan pengeluaran buatan Malaysia di Pulau Pinang. The purpose of this study to examine the relationship between factors; “Technology of machine”, “Commercial term attractiveness” and “Supplier social attributes” with “Purchase intention of Malaysian made production equipment” in Penang.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 26 Sep 2013 10:04
    Last Modified: 17 Apr 2017 14:23
    URI: http://eprints.usm.my/id/eprint/26750

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