Wai , Poh Choo
(2011)
Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang.
Masters thesis, USM.
Abstract
Tujuan penyelikan ini dijalankan adalah untuk meneliti kaitan antara faktor “Teknologi mesin”, “daya tarikan istilah komersial” serta “sifat-sifat sosial pembekal” terhadap niat pembelian peralatan pengeluaran buatan Malaysia di Pulau Pinang.
The purpose of this study to examine the relationship between factors; “Technology of machine”, “Commercial term attractiveness” and “Supplier social attributes” with “Purchase intention of Malaysian made production equipment” in Penang.
Actions (login required)
|
View Item |