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Environmental scanning and effectiveness in strategic planning

Che Ishak, Ismila (2004) Environmental scanning and effectiveness in strategic planning. Masters thesis, Universiti Sains Malaysia.

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Abstract

Environmental Scanning is defined as the systematic collection and monitoring of information that describes changes in the environment in order to identify and assess emerging developments in political, social and technological trends, and events that may affect the strategic and tactical objectives of an organization. The effectiveness of strategic planning is directly related to the capacity for the environment scanning.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25757
Deposited By:Mr. HR
Deposited On:24 Jul 2012 10:38
Last Modified:25 Jul 2012 09:55

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