Environmental scanning and effectiveness in strategic planning

Che Ishak, Ismila (2004) Environmental scanning and effectiveness in strategic planning. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Environmental Scanning is defined as the systematic collection and monitoring of information that describes changes in the environment in order to identify and assess emerging developments in political, social and technological trends, and events that may affect the strategic and tactical objectives of an organization. The effectiveness of strategic planning is directly related to the capacity for the environment scanning.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 24 Jul 2012 10:38
    Last Modified: 13 Jul 2013 18:10
    URI: http://eprints.usm.my/id/eprint/25757

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