LEEN, JASMINE YEAP AI (2005) VALIDATION OF A NOMOLOGICAL NETWORK OF USE-DIFFUSION. Masters thesis, Universiti Sains Malaysia.
In particular, a series of causal relationships were conceptualized to represent a nomological network to model use diffusion process from initial usage of the internet to its impact on future consumption. It was discovered that the model-implied (use-diffusion model) covariance matrix was found to closely fit the sample population dataset. This shows that a parsimonious model that fully represents the use-diffusion process was successful.
|Item Type:||Thesis (Masters)|
|Subjects:||H Social Sciences > HF Commerce > HF5001-6182 Business|
|Divisions:||Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)|
|Depositing User:||Mr. HR|
|Date Deposited:||12 Jul 2012 14:03|
|Last Modified:||13 Jul 2013 18:07|
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