VALIDATION OF A NOMOLOGICAL NETWORK OF USE-DIFFUSION

LEEN, JASMINE YEAP AI (2005) VALIDATION OF A NOMOLOGICAL NETWORK OF USE-DIFFUSION. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    In particular, a series of causal relationships were conceptualized to represent a nomological network to model use diffusion process from initial usage of the internet to its impact on future consumption. It was discovered that the model-implied (use-diffusion model) covariance matrix was found to closely fit the sample population dataset. This shows that a parsimonious model that fully represents the use-diffusion process was successful.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 12 Jul 2012 14:03
    Last Modified: 13 Jul 2013 18:07
    URI: http://eprints.usm.my/id/eprint/25646

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