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Elements of marketing mix that affects brand loyalty of prescription drugs in Penang

N.S Murugiah, Muthu Kumar (2009) Elements of marketing mix that affects brand loyalty of prescription drugs in Penang. Masters thesis, USM.

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Abstract

Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty in the prescription drug industry.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25491
Deposited By:Mr Firdaus Mohamad
Deposited On:28 May 2012 15:51
Last Modified:28 May 2012 15:51

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