Customer Loyalty And Petrol Station’ S Convenience Store Patronage In Penang: The Influence Of Store Image, Corporate Image And Customer Satisfaction.

Abdul Wahid, Ahmad Zulhaimi (2009) Customer Loyalty And Petrol Station’ S Convenience Store Patronage In Penang: The Influence Of Store Image, Corporate Image And Customer Satisfaction. Masters thesis, USM.

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    Abstract

    Dalam penyelidikan mengenai kesetiaan pelanggan dalam industri perkhidmatan, kepuasan pelanggan sering diperkatakan sebagai penentu yang amat penting dalam membantu pengguna untuk membuat sebarang keputusan. In research on customer loyalty in the service industry, customer satisfaction has often been mentioned as an important determinant.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 28 May 2012 15:51
    Last Modified: 13 Jul 2013 18:05
    URI: http://eprints.usm.my/id/eprint/25488

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