Marketers’ And Sales People Perception About Marketing Ethics

Ghani, Khurram (2008) Marketers’ And Sales People Perception About Marketing Ethics. Masters thesis, USM.

[img] PDF
Download (264Kb)

    Abstract

    Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their religious faith.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 18 May 2012 14:57
    Last Modified: 13 Jul 2013 18:04
    URI: http://eprints.usm.my/id/eprint/25388

    Actions (login required)

    View Item
    Share