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INTENTION TO CHOOSE GREEN PRODUCT CONSEQUENCES OF ATTITUDE AND SUBJECTIVE NORM: THE CASE OF CUSTOMERS IN PENANG

Dejvejen, Farahnaz Moosavi (2008) INTENTION TO CHOOSE GREEN PRODUCT CONSEQUENCES OF ATTITUDE AND SUBJECTIVE NORM: THE CASE OF CUSTOMERS IN PENANG. Masters thesis, USM.

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Abstract

Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact of environmental knowledge as external variable on environmental attitude and subjective norm, along with an effect of environmental attitude and subjective nor m as independent variables on customers’ intention to choose green products.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25381
Deposited By:Mr Firdaus Mohamad
Deposited On:30 Apr 2012 10:01
Last Modified:30 Apr 2012 10:01

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