FACTORS INFLUENCE ONGOING FLOW OF CUSTOMERS TO E-COMMERCE WEBSITE AND IMPACT ON FIRM PERFORMANCE: WEB HOSTING INDUSTRY

Yu, Shew Ling (2008) FACTORS INFLUENCE ONGOING FLOW OF CUSTOMERS TO E-COMMERCE WEBSITE AND IMPACT ON FIRM PERFORMANCE: WEB HOSTING INDUSTRY. Masters thesis, USM.

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    Abstract

    Kajian ini bertujuan untuk meninjau perhubungan di antara tiga pembolehubah strategi promosi iaitu pengubahsuaian enjin carian (SEO), rangkaian gabungan, dan perkenalan melalui oral (WOM) kepada trafik laman Web, bagi industri Web hosting. The purpose of this research was to investigate the influence of three promotion strategies variables, search engine optimization (SEO), affiliate networks, and word-of-mouth (WOM) on Website traffic in the context of Web host industry.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 30 Apr 2012 10:01
    Last Modified: 13 Jul 2013 18:04
    URI: http://eprints.usm.my/id/eprint/25372

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