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EXAMINING THE EXTENT OF BEHAVIOR-BASED SALES MANAGEMENT CONTROL STRATEGY IN HOTEL INDUSTRY IN PENANG

Anak Kechi, Lingkan (2008) EXAMINING THE EXTENT OF BEHAVIOR-BASED SALES MANAGEMENT CONTROL STRATEGY IN HOTEL INDUSTRY IN PENANG. Masters thesis, USM.

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Abstract

Kajian ini bertujuan untuk mengkaji tahap strategi kawalan pengurusan pemasaran berdasarkan perlakuan terhadap prestasi dan kelakuan kakitangan jualan. This study aims to examine the extent of behavior-based sales management control strategy on salesperson behavioral performance and salesperson characteristics.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25368
Deposited By:Mr Firdaus Mohamad
Deposited On:30 Apr 2012 14:47
Last Modified:30 Apr 2012 14:47

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