EXAMINING THE EXTENT OF BEHAVIOR-BASED SALES MANAGEMENT CONTROL STRATEGY IN HOTEL INDUSTRY IN PENANG

Anak Kechi, Lingkan (2008) EXAMINING THE EXTENT OF BEHAVIOR-BASED SALES MANAGEMENT CONTROL STRATEGY IN HOTEL INDUSTRY IN PENANG. Masters thesis, USM.

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    Abstract

    Kajian ini bertujuan untuk mengkaji tahap strategi kawalan pengurusan pemasaran berdasarkan perlakuan terhadap prestasi dan kelakuan kakitangan jualan. This study aims to examine the extent of behavior-based sales management control strategy on salesperson behavioral performance and salesperson characteristics.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 30 Apr 2012 14:47
    Last Modified: 13 Jul 2013 18:03
    URI: http://eprints.usm.my/id/eprint/25368

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