Factors Influencing The Green Purchase Behavior Of Environmental Related Volunteers In Penang

Tan, Shwu Shyan (2010) Factors Influencing The Green Purchase Behavior Of Environmental Related Volunteers In Penang. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Pengguna mulai sedari bahawa perlakuan pengguna boleh membawa kesan yang besar terhadap alam sekitar. Ini disebabkan oleh kesedaran dunia terhadap kualiti alam sekitar yang semakin mudarat seperti isu kepanasan alam dan pencemaran. Consumers have started to realize that their purchasing behavior can cause a huge impact to the environment as there is a worldwide concern on environmental degradation issues such as global warming and pollutions

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 12 Oct 2011 16:23
    Last Modified: 13 Jul 2013 17:19
    URI: http://eprints.usm.my/id/eprint/23745

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