The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.

Abdulmajid, Methaq Ahmed (2009) The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    The understanding of consumers’ processes and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires is crucial to guide Pemahaman proses dan aktiviti pengguna dalam pencarian, pemilihan, pembelian, penggunaan, penilaian dan penyingkiran barangan dan perkhidmatan demi memenuhi keperluan dan keinginan amat penting dalam

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: MHAH Hazlee Abdul Halil
    Date Deposited: 01 Jun 2009 15:36
    Last Modified: 13 Jul 2013 12:24
    URI: http://eprints.usm.my/id/eprint/10373

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