Items where Division is "Pusat Pengajian Pengurusan (School of Management) > Article" and Year is 2014

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Ara, Husna and Sarwar, Nafish and Zabeen, Mashruha (2014) A Hypothetical Comparison between Event Marketing and Conventional Advertising. Journal of Business and Management, 15 (6). pp. 10-13.

Ara, Husna and Sarwar, Nafish and Zabeen, Mashruha (2014) A Hypothetical Comparison between Event Marketing and Conventional Advertising. Journal of Business and Management, 15 (6). pp. 10-13.

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Ooi, Chai Aun and Hooy, Chee Wooi and Mat Som, Ahmad Puad (2014) Corporate Diversification and Firm Performance: Evidence from Asian Hotel Industry. SHS Web of Conferences, 12 (01084). pp. 1-7. ISSN 2261-2424