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Items where Author is "Nordin, Dini Farahiyah "
Group by: Item Type | No Grouping Number of items: 1. Mustafa, Hasrina and Nordin, Dini Farahiyah (2015) Are We Loyal To The Card Or To The Merchants? Factors Influencing Customer Loyalty In Multimerchant Loyalty Card Programs In Malaysia. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. |
