Number of items: 2.
Article
Neoh , Chee Yeong and Mohamad, Osman and T. Ramayah, T. Ramayah and Omar, Azizah
(2007)
Purchase Preference Of Selected Malaysian
Motorcycle Buyers: The Discriminating
Role Of Perception Of Country Of Origin
Of Brand And Ethnocentrism.
Asian Academy of Management Journal (AAMJ), 12 (1).
pp. 1-22.
ISSN 1394-2603
Thesis
Neoh, Chee Yeong
(2004)
Brand name and country-of-origin effects on consumers in Malaysia.
Masters thesis, Universiti Sains Malaysia.
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