Items where Author is "Neoh, Chee Yeong"

Article

Neoh , Chee Yeong and Mohamad, Osman and T. Ramayah, T. Ramayah and Omar, Azizah (2007) Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism. Asian Academy of Management Journal (AAMJ), 12 (1). pp. 1-22. ISSN 1394-2603

Thesis

Neoh, Chee Yeong (2004) Brand name and country-of-origin effects on consumers in Malaysia. Masters thesis, Universiti Sains Malaysia.