Items where Author is "Mousavi Nejad, Seyed Hadi "

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Vahdati, Hojjat and Mousavi Nejad, Seyed Hadi (2016) Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity. Asian Academy of Management Journal (AAMJ), 21 (2). pp. 1-26. ISSN 1394-2603

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