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Items where Author is "Marimuthu, Malliga "
Group by: Item Type | No Grouping Jump to: Article Number of items: 1. ArticleHui, Stephanie Wen Chuah and Marimuthu, Malliga and T. Ramayah, T. Ramayah (2016) The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter? Asian Academy of Management Journal (AAMJ), 21 (1). pp. 1-24. ISSN 1394-2603 |
