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Items where Author is "Butt, Muhammad Mohsin "
Group by: Item Type | No Grouping Number of items: 1. Butt, Muhammad Mohsin and de Run, Ernest Cyril (2012) Can Ethnically Targeted Advertising Work For Malay Adolescents?: The Moderating Role Of The Strength Of Ethnic Identity. Asian Academy of Management Journal (AAMJ), 17 (1). pp. 1-27. ISSN 1394-2603 |
