| |||||||||
| |||||||||
Items where Author is "B. Kim, Renee "
Group by: Item Type | No Grouping Jump to: Article Number of items: 1. ArticleB. Kim, Renee and Zhao, Monica (2014) Chinese Consumers' Brand Loyalty For Consumer Products: Importance Of Brand Personality As Major Antecedent Of Brand Loyalty. Asian Academy of Management Journal (AAMJ), 19 (1). pp. 1-15. ISSN 1394-2603 |
