Intention To Purchase Electronic Green Products Amongst Lectures : An Empirical Evidence [HF5413. Q1 2008 f rb].

Abdul Qader, Iman Khalid (2008) Intention To Purchase Electronic Green Products Amongst Lectures : An Empirical Evidence [HF5413. Q1 2008 f rb]. Masters thesis, Universiti Sains Malaysia.

[img]
Preview
PDF
Download (222Kb) | Preview

    Abstract

    Kajian ini bertujuan menyumbang ilmu dalam bidang niat membeli produk hijau. Bidang ini berada dalam domain pemasaran mesra alam, di mana semua aktiviti yang dibentuk untuk menghasil dan membantu sebarang perubahan diinginkan untuk memuaskan keperluan dan kehendak manusia, dengan memenuhi kepuasan keperluan mereka dengan memberi kesan buruk yang minimum kepada alam semulajadi. The purpose of this study is to contribute to the body of knowledge in the area of green product purchase intention. Within the domain of Green marketing, where all activities are designed to generate and to facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs or wants occurs, with minimal detrimental impact on the natural environment.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: Mr Erwan Roslan
    Date Deposited: 13 May 2009 12:09
    Last Modified: 13 Jul 2013 12:17
    URI: http://eprints.usm.my/id/eprint/9943

    Actions (login required)

    View Item
    Share