Cross-Functional New Product Development (NDP) Teams : Characteristics, Dynamics And NPD Performance [HF5415.153. N863 2008 f rb].

Mat, Norsiah (2008) Cross-Functional New Product Development (NDP) Teams : Characteristics, Dynamics And NPD Performance [HF5415.153. N863 2008 f rb]. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Kepentingan pembangunan produk baru dan innovasi meningkat dengan begitu mendadak beberapa dekad lalu dan hari ini ia merupakan penggerak utama persaingan dalam kebanyakan industri di seluruh dunia termasuk Malaysia. The importance of new product development and innovation has grown dramatically over the last few decades, and is now the dominant driver of competition in many industries all over the world including Malaysia.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
    Divisions: UNSPECIFIED
    Depositing User: MHAH Hazlee Abdul Halil
    Date Deposited: 28 Apr 2009 12:23
    Last Modified: 13 Jul 2013 12:11
    URI: http://eprints.usm.my/id/eprint/9599

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