The Relationship Between Market Orientation And Export Performance : The Mediation Impact Of Export Marketing Management Competency And The Moderating Effect Of Environmental Factors [HF1416.6.I5 S453 2007 f rb ].

Sefnedi, Sefnedi (2007) The Relationship Between Market Orientation And Export Performance : The Mediation Impact Of Export Marketing Management Competency And The Moderating Effect Of Environmental Factors [HF1416.6.I5 S453 2007 f rb ]. PhD thesis, Universiti Sains Malaysia.

[img]
Preview
PDF
Download (172Kb) | Preview

    Abstract

    Sektor pembuatan berperanan besar ke atas ekspot Indonesia dan menyumbang secara signifikan kepada keluaran dalam negara kasar (KDNK). Pengekspot Indonesia dari sektor pembuatan digalakkan oleh kerajaan untuk mempertingkatkan implementasi kompetensi pengurusan pemasaran bagi menambah ekspot mereka. Manufacturing sector plays a major role in Indonesia’s exports and contributes significantly to its gross domestic product (GDP). Indonesian exporters in the manufacturing sectors are encouraged by Indonesian government to upgrade their implementation of marketing management competency in order to export more.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: Mr Erwan Roslan
    Date Deposited: 28 Apr 2009 07:58
    Last Modified: 13 Jul 2013 12:11
    URI: http://eprints.usm.my/id/eprint/9577

    Actions (login required)

    View Item
    Share