The Relationship Between Market Orientation And Export Performance : The Mediation Impact Of Export Marketing Management Competency And The Moderating Effect Of Environmental Factors [HF1416.6.I5 S453 2007 f rb ].

Sefnedi, Sefnedi (2007) The Relationship Between Market Orientation And Export Performance : The Mediation Impact Of Export Marketing Management Competency And The Moderating Effect Of Environmental Factors [HF1416.6.I5 S453 2007 f rb ]. PhD thesis, Universiti Sains Malaysia.

[img]
Preview
 PDF
Download (176kB) | Preview

Abstract

Sektor pembuatan berperanan besar ke atas ekspot Indonesia dan menyumbang secara signifikan kepada keluaran dalam negara kasar (KDNK). Pengekspot Indonesia dari sektor pembuatan digalakkan oleh kerajaan untuk mempertingkatkan implementasi kompetensi pengurusan pemasaran bagi menambah ekspot mereka. Manufacturing sector plays a major role in Indonesia’s exports and contributes significantly to its gross domestic product (GDP). Indonesian exporters in the manufacturing sectors are encouraged by Indonesian government to upgrade their implementation of marketing management competency in order to export more.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Erwan Roslan
Date Deposited: 27 Apr 2009 23:58
Last Modified: 06 Apr 2018 01:59
URI: http://eprints.usm.my/id/eprint/9577

Actions (login required)

View Item View Item
USM Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Share