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Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].

Low , Chee Kong (2006) Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb]. PhD thesis, Universiti Sains Malaysia.

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Abstract

Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang pemasaran amat terhad. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. However there is very limited research done on issues related to marketing related control mechanisms.

Item Type:Thesis (PhD)
Subjects:H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
ID Code:8473
Deposited By:ARKM Al Rashid Automasi
Deposited On:16 Mar 2009 19:25
Last Modified:16 Mar 2009 19:25

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