Low, Chee Kong
(2006)
Application Of Control Mechanisms On Marketing Decisions
In Multinational Company Marketing Units In Malaysia [HF5415.13. L912 2006 f rb].
PhD thesis, Universiti Sains Malaysia.
Abstract
Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Tetapi penyelidikan isu mekanisma kawalan dalam bidang
pemasaran amat terhad.
Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. However there is very limited research done on issues related to marketing related control mechanisms.
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