A Cross-Case Study Of The Competitive Advantage Of Private Higher Educational Institutions In Kuching, Sarawak [LB2328.52.S2 L219 2007 f rb].

Lindong, Lambat Anak (2007) A Cross-Case Study Of The Competitive Advantage Of Private Higher Educational Institutions In Kuching, Sarawak [LB2328.52.S2 L219 2007 f rb]. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Kajian ini meninjau kelebihan daya saingan (competitive advantage) dalam kalangan institusi pendidikan tinggi swasta (IPTS) di Kuching, Sarawak. Tumpuan utama kajian ini adalah untuk mengenal pasti bagaimana IPTS menganalisis dan mengurus persekitaran luaran dan dalaman dan mengeksploitasi sumber-sumber dalaman untuk menempatkan institusi mereka pada kedudukan strategik supaya mendapat kelebihan daya saingan. This study examined the competitive advantage of private higher educational institutions (PHEIs) in Kuching, Sarawak. The primary focus of the study was on how PHEIs analyze and manage their external and internal environments and exploit their internal resources in order to position their institution to gain competitive advantage.

    Item Type: Thesis (Masters)
    Subjects: L Education > LB Theory and practice of education > LB2326.4-2330 Institutions of higher education
    Divisions: Pusat Pengajian Ilmu Pendidikan (School of Educational Studies)
    Depositing User: ARKM Al Rashid Automasi
    Date Deposited: 21 Jan 2009 22:18
    Last Modified: 13 Jul 2013 11:44
    URI: http://eprints.usm.my/id/eprint/7771

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