Lyu, Ziwei (2025) An Integrated Framework For Understanding Public Adoption Of Digital Heritage Non-Fungible Token (Nft) In Hunan, China. PhD thesis, Universiti Sains Malaysia.
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Abstract
The emergence of blockchain and NFTs has led to digital heritage NFTs, offering new opportunities for cultural preservation and public engagement in China. Yet, despite increasing visibility, public adoption remains limited. This study explores the factors shaping Chinese public intention to use digital heritage NFTs by integrating the Technology Acceptance Model (TAM) and Innovation Resistance Theory (IRT), incorporating technostress, perceived value, and user experience.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | N Fine Arts > NX Arts in general > NX1-820 Arts in general |
| Divisions: | Pusat Pengajian Seni (School of the Arts) > Thesis |
| Depositing User: | Mr Aizat Asmawi Abdul Rahim |
| Date Deposited: | 21 Sep 2026 02:50 |
| Last Modified: | 21 Sep 2026 02:50 |
| URI: | http://eprints.usm.my/id/eprint/64996 |
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