Green Supply Chain Integration And Sustainable Performance In China’s Pharmaceutical Industry: The Mediating Effect Of Supply Chain Agility And The Moderating Role Of Digital Orientation

Li, Huahui (2025) Green Supply Chain Integration And Sustainable Performance In China’s Pharmaceutical Industry: The Mediating Effect Of Supply Chain Agility And The Moderating Role Of Digital Orientation. PhD thesis, Universiti Sains Malaysia.

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Abstract

The pharmaceutical industry bears increasing environmental and social responsibilities but lags in sustainable development due to its conservative nature. As green supply chain integration becomes key to sustainability, this thesis examines how and when green internal integration, green supplier integration, and green customer integration influence economic, social, and environmental performance. Drawing on the natural resource-based view (NRBV), dynamic capabilities theory (DCT), and contingency theory (CT), data were collected from 289 Chinese pharmaceutical firms. Using SEM and PROCESS, 32 hypotheses were tested, with 21 supported and 11 not supported. Results show that green internal integration promotes both green supplier and customer integration. All three integration dimensions positively affect supply chain agility, which in turn improves all aspects of sustainable performance. Supply chain agility also mediates these relationships. Digital orientation shows limited moderating effects, but it strengthens the indirect influence of green supplier integration on environmental and social outcomes. These findings clarify the mechanisms linking green integration and sustainability, and highlight the conditional role of digital orientation.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 17 Sep 2026 23:48
Last Modified: 17 Sep 2026 23:48
URI: http://eprints.usm.my/id/eprint/64968

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