Xin, Rujing (2025) Mobile Phone Trending Topics: Brand Information Adoption Among China’s Generation Z On Sina Weibo Platform. PhD thesis, Universiti Sains Malaysia.
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Abstract
This study investigates the mechanisms of brand information adoption among China’s Generation Z in the context of mobile phone brand trending topics on Sina Microblog, a prominent Chinese social media platform. Drawing on the Extension Information Adoption Model (EIAM), the research investigates how perceived information usefulness, shaped by information quality, information credibility and both informational and emotional support, influences behaviours of brand information adoption.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | N Fine Arts > NX Arts in general > NX1-820 Arts in general |
| Divisions: | Pusat Pengajian Seni (School of the Arts) > Thesis |
| Depositing User: | Mr Aizat Asmawi Abdul Rahim |
| Date Deposited: | 01 Sep 2026 02:10 |
| Last Modified: | 01 Sep 2026 02:10 |
| URI: | http://eprints.usm.my/id/eprint/64856 |
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