Jais, Ahmad Sahir (2025) Modelling Tourists' Behavioural Intentions Towards E-Hailing Services In Melaka: An Extended Utaut Approach With Sector-Specific Adaptations. PhD thesis, Perpustakaan Hamzah Sendut.
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Abstract
Integrating e-hailing services into transportation networks is increasingly vital for sustainable tourism development worldwide. Despite its importance, there remains a gap in understanding tourists' acceptance and utilisation of these services, particularly in destinations with limited public transportation options like melaka. This study aims to address this gap by investigating tourists' behavioural intentions toward e-hailing services in melaka, employing a quantitative approach. Based on the unified theory of acceptance and use of technology (utaut) model, this research examines factors influencing tourists' intentions to use e-hailing services. A structured questionnaire was used to collect data from a sample of 397 tourists in melaka, employing a convenience sampling technique. The study employs a confirmatory methodology to validate the applicability of the utaut model in the context of melaka's tourism landscape. The research explains the underlying mechanisms driving tourists' acceptance of e-hailing services by examining the relationship between various determinants, such as performance expectancy, effort expectancy, social influence, and facilitating conditions. Key findings indicate that performance expectancy, or the perceived usefulness of e-hailing services in enhancing transportation experiences, significantly shapes tourists' intentions.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | T Technology > TH Building construction > TH1-9745 Building construction |
| Divisions: | Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > Thesis |
| Depositing User: | Mr Hasmizar Mansor |
| Date Deposited: | 26 Jun 2026 01:14 |
| Last Modified: | 26 Jun 2026 01:14 |
| URI: | http://eprints.usm.my/id/eprint/64476 |
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