Almazrouei, Faisal Saif Salem Saif (2025) The Role Of Green Innovation Technology And Destination Image Towards Intention To Visit Abu Dhabi As A Sustainable Medical Tourism Destination. PhD thesis, Universiti Sains Malaysia.
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Abstract
Focusing on the intention to visit Abu Dhabi as a sustainable medical tourism destination, this study aimed to examine the influence of key sustainability-related factors on tourist decision-making. This study specifically assessed the influence of sustainable awareness (economic, environmental, and social), digital advertising, and government support on green innovation technology, as well as how these relationships would influence tourists’ intention to visit Abu Dhabi. This study also assessed the mediating role of green innovation technology and the moderating role of destination image.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Aizat Asmawi Abdul Rahim |
| Date Deposited: | 18 Jun 2026 07:40 |
| Last Modified: | 18 Jun 2026 07:40 |
| URI: | http://eprints.usm.my/id/eprint/64395 |
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