Zhang, Peng (2025) Exploring The Nexus Between Big Data Analytics And Agribusiness Competitive Advantage In China: The Mediating Role Of Data-Driven Innovation. PhD thesis, Perpustakaan Hamzah Sendut.
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Abstract
This study explores the dynamic relationship between big data analytics (bda), data-driven innovation (ddi), and competitive advantage (ca) within chinese agribusinesses. Employing a quantitative approach, the research examines both direct and mediated relationships between these constructs, specifically investigating how bda influences ca both directly and through the mediating role of ddi. A survey questionnaire developed through literature review and practitioner interviews collected data from 287 agribusinesses, analysed using partial least squares structural equation modelling (pls-sem).The findings reveal novel insights into technological adoption dynamics: (1) the study pioneers an integrated framework combining the technology-organization-environment (toe) theory with resource-based view (rbv) to explain data-driven competitive advantage; (2) explores nine significant bda enablers (relative advantage, data quality, top management support, human resources, customer orientation, risk management, competitive pressure, data-driven culture, and market uncertainty) and one inhibitor (complexity), while challenging conventional assumptions about compatibility and regulatory support.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management |
| Divisions: | Pusat Pengajian Pengurusan (School of Management) > Thesis |
| Depositing User: | Mr Hasmizar Mansor |
| Date Deposited: | 09 Jun 2026 03:42 |
| Last Modified: | 09 Jun 2026 03:42 |
| URI: | http://eprints.usm.my/id/eprint/64336 |
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