Hussain, Sajjad (2025) Eco-Innovation And Sustainable Performance Of Pakistani Sme Hotels: The Roles Of Green Entrepreneurial Orientation, Environmental Regulations, Competitive Pressures, And Information Technology Capability. PhD thesis, Perpustakaan Hamzah Sendut.
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Abstract
Sme hotels play a significant role in pakistan's hospitality industry, but their performance is suffering due to low levels of innovation and rising environmental and social issues. Unfortunately, they pay more to survive and compromise the environmental and social aspects of their performance. Industry experts advocate sustainable performance, which is a relatively new topic in the business field; however, its awareness is growing with each passing day. This growing attention to sustainability has put pressure on enterprises to strive to comply with their norms. Eco-innovation practices are believed to be the reason for sustainable performance due to their significant impact on the natural environment and local communities with saving costs. Therefore, the objectives were to investigate factors that positively contribute to the sustainable economic, social, and environmental performance of sme hotels in pakistan. Within this context, it has suggested some variables to respond to the research problem and overcome literature gaps. The study has proposed that green entrepreneurial orientation, environmental regulations, and competitive pressures lead to eco-innovation practices and result in sustainable performance.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management |
| Divisions: | Pusat Pengajian Pengurusan (School of Management) > Thesis |
| Depositing User: | Mr Hasmizar Mansor |
| Date Deposited: | 15 May 2026 06:56 |
| Last Modified: | 15 May 2026 06:56 |
| URI: | http://eprints.usm.my/id/eprint/64210 |
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