Mediating Effects Of Preference, Attitude And Attachment On Destination Fascination And Behaviour Intention In Indian Film-Induced Tourism

Tiwari, Veenus (2025) Mediating Effects Of Preference, Attitude And Attachment On Destination Fascination And Behaviour Intention In Indian Film-Induced Tourism. PhD thesis, Perpustakaan Hamzah Sendut.

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Abstract

The role of media, particularly films, in shaping perceptions of travel destinations has been a focal point in tourism research. However, the concept of "destination fascination" a second order construct remains underexplored, especially in its impact on individuals’ behavioral intentions to visit movie featured locations. While film-induced tourism is gaining recognition, significant gaps persist in understanding how destination fascination operates within this context. This study is grounded in attention restoration theory and the reasonable person model to examine the cognitive, affective, and conative mediators; destination preference, attachment, and attitude that connect fascination with travel intentions. Although constructs like destination preference, attachment, and attitude have been studied individually, their combined mediating effects in the film-induced tourism context remain insufficiently addressed. The research focuses on india's domestic tourism market, where films play a pivotal role in inspiring leisure travel. This focus addresses a critical gap in existing literature, which has predominantly concentrated on western contexts, leaving non-western regions like asia and africa underrepresented. Domestic tourism, a vital contributor to economic growth in developing countries, remains under-researched despite its significant impact. By exploring how fascination with destinations portrayed in films influences domestic tourists’ travel behaviors, this study fills a crucial void in the understanding of film-induced tourism.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Hasmizar Mansor
Date Deposited: 07 May 2026 02:20
Last Modified: 07 May 2026 02:20
URI: http://eprints.usm.my/id/eprint/64100

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