Hasib, Sidra (2025) Factors Influencing Repurchase Intention Of Organic Skincare Products Among Male Consumers In Pakistan: The Moderating Effect Of Concern For Skin Health. PhD thesis, Perpustakaan Hamzah Sendut.
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Abstract
The existing body of literature on organic skincare primarily focuses on consumer purchase behaviors and intentions, often neglecting the crucial aspect of repurchase intentions, particularly among male consumers. This study seeks to address this gap by thoroughly investigating the factors influencing repurchase intention for organic skin care products, emphasizing the moderating role of concern for skin health in men. By utilizing the theory of consumption value and the situation–organism–behavior–consequence (sobc) model, this research explores the direct and indirect relationships among functional and non-functional values, cognitive and affective attitudes, consumer buying behavior, and repurchase intentions. The study is twofold in its contributions: first, it examines the interplay between these factors to understand better how they drive repurchase intentions; second, it explores how concern for skin health moderates the relationship between consumer attitudes and purchasing behavior. This quantitative research, grounded in a positivist approach, was conducted with 341 male respondents from major metropolitan cities in pakistan—karachi, lahore, and islamabad— who currently use organic skincare products
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management |
| Divisions: | Pusat Pengajian Pengurusan (School of Management) > Thesis |
| Depositing User: | Mr Hasmizar Mansor |
| Date Deposited: | 06 May 2026 02:14 |
| Last Modified: | 06 May 2026 02:14 |
| URI: | http://eprints.usm.my/id/eprint/64085 |
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