Wu, Tingfang (2025) Creative Cultural Ceramic Products Design Development: A Case Study Of Consumer Perception At Beijing Palace Museum. PhD thesis, Perpustakaan Hamzah Sendut.
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Abstract
This research analyzed consumers' perceptions of ceramic cultural creative products at the beijing palace museum using detailed questionnaire data. Based on the design stance of innovative ceramic products in the cultural creative product store of the beijing palace museum, the analysis of the appearance and function of ceramic cultural creative products, and new strategies for the design and development of ceramic cultural creative products, this study intuitively understands the development status of "cultural and creative products". Through an extensive collection of consumer perception questionnaires, this study identified several shortcomings in designing ceramic cultural creative relics at the beijing palace museum. To design ceramic cultural creative products that better meet consumer needs, this study has developed objective criteria for consumers' decision-making on the appearance and functionality of cultural innovative ceramic products from the beijing palace museum. The factors that need to be considered in designing and developing ceramic cultural creative products at the beijing palace museum were analyzed.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | N Fine Arts > NX Arts in general > NX1-820 Arts in general |
| Divisions: | Pusat Pengajian Seni (School of the Arts) > Thesis |
| Depositing User: | Mr Hasmizar Mansor |
| Date Deposited: | 22 Apr 2026 06:44 |
| Last Modified: | 22 Apr 2026 06:44 |
| URI: | http://eprints.usm.my/id/eprint/63962 |
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