Knowledge, attitude, and determinants of sugar sweetened beverage consumption in Malaysia

Abidin, Muhamad Syafiq Zainul (2025) Knowledge, attitude, and determinants of sugar sweetened beverage consumption in Malaysia. Masters thesis, Universiti Sains Malaysia.

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Abstract

Excessiveِ intakeِ ofِ sugar-sweetenedِ beveragesِ (SSB)ِ contributesِ significantlyِ toِ theِ globalِ burdenِ ofِ non-communicableِ diseasesِ suchِ asِ obesityِ andِ diabetes.ِ Thisِ cross-sectionalِ studyِ aimedِ toِ examineِ theِ associationsِ betweenِ knowledge,ِ attitude,ِ andِ sociodemographicِ factorsِ withِ SSBِ consumptionِ frequencyِ amongِ Malaysianِ adults.ِ Convenienceِ samplingِ wasِ applied,ِ andِ dataِ wereِ collectedِ viaِ onlineِ surveyِ usingِ aِ validatedِ Knowledge,ِ Attitudeِ andِ Practiceِ andِ Beverageِ Intakeِ Questionnaire.ِ Aِ totalِ ofِ 423ِ participantsِ fromِ allِ overِ Malaysiaِ participatedِ inِ theِ study.ِ Theِ meanِ knowledgeِ scoreِ ofِ 7.19ِ (1.43),ِ andِ theِ meanِ attitudeِ scoreِ ofِ 4.85ِ (0.49),ِ indicatedِ aِ generallyِ moderateِ toِ goodِ awarenessِ andِ positiveِ attitudesِ towardِ reducingِ SSBِ intake.ِ Theِ averageِ frequencyِ ofِ SSBِ consumptionِ wasِ 9.18ِ (6.27)ِ timesِ perِ week,ِ withِ 44.0%ِ ofِ participantsِ consumingِ SSBِ 9ِ timesِ orِ moreِ weekly.ِ Theِmultipleِ logisticِ regressionِ analysesِ revealedِ thatِmaleِ genderِ (Adjustedِ ORِ =ِ 2.43;ِ 95%ِ CI:ِ 1.56,ِ 3.77)ِ andِ non-degreeِ educationِ levelِ (Adjustedِ ORِ =ِ 1.69;ِ 95%ِ CI:ِ 1.05,ِ 2.71)ِ wereِ significantlyِ associatedِ withِ higherِ SSBِ consumptionِ (9ِ timesِ orِ moreِ perِ week),ِ whileِ B40ِ householdِ incomeِ wereِ significantlyِ associatedِ withِ higherِ SSBِ consumptionِ (9ِ timesِ orِ moreِ perِ week)ِ whenِ comparedِ toِ M40ِ andِ T20ِ groupِ (Adjustedِ ORِ =ِ 0.09ِ toِ 0.53;ِ pِ <ِ 0.05).ِ Theِ studyِ underscoresِ theِ influenceِ ofِ knowledgeِ andِ sociodemographicِ factorsِ onِ dietaryِ behaviourِ andِ highlightِ theِ needِ forِ targetedِ interventionsِ focusedِ onِ menِ andِ socioeconomicallyِ disadvantagedِ populationsِ toِ reduceِ SSBِ intakeِ andِ promoteِ healthierِ lifestylesِ evenِ amongِ thoseِ whoِ areِ alreadyِ aware.

Item Type: Thesis (Masters)
Uncontrolled Keywords: sugar sweetened, excessiveِ intakeِ
Subjects: R Medicine
R Medicine > RA Public aspects of medicine
Divisions: Kampus Kesihatan (Health Campus) > Pusat Pengajian Sains Kesihatan (School of Health Sciences) > Thesis
Depositing User: Mr Abdul Hadi Mohammad
Date Deposited: 09 Feb 2026 03:27
Last Modified: 23 Feb 2026 01:04
URI: http://eprints.usm.my/id/eprint/63556

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