Nhu Ngoc, Ho
(2024)
Destination Choice Through Push And
Pull Motivations Factors Of
Vietnamese Domestic Tourists.
PhD thesis, Perpustakaan Hamzah Sendut.
Abstract
This study investigates the destination choices of Vietnamese domestic tourists
through the lens of push and pull motivational factors. The objectives are to identify the
underlying travel motivations perceived by Vietnamese domestic tourists, examine the
push and pull motivational factors, and compare the important of push and pull
motivational factors on destination choices across destinations. A quantitative approach
was employed. Descriptive analysis, factor analysis, and binary logistic regression models
were applied. The findings resulted from descriptive analysis revealed the six push
motivational items that pushed Vietnamese domestic tourists and five pull motivational
items that pulled them to specific destinations. Additionally, the study identified seven
push and four pull motivational factors from the findings resulted from factor analysis.
Based on the results from binary logistic regression it found that while push motivational
dimensions did not differ significantly across destinations, pull motivations dimensions
varied. Various pull dimensions influenced the choice of different destinations. The study
contributes to both practical implications and academic literature. Academically, it
enriches the understanding of tourist behaviour and destination choice, particularly in the
context of Vietnam, and provides a framework for future research in tourism studies.
Practically, it offers insights for tourism stakeholders to tailor marketing strategies and
develop tourism policies that align with the motivations of Vietnamese domestic tourists.
Several implications based the findings of this study provided tourism authorities to create
tourism policies.
Actions (login required)
 |
View Item |
