Jia, Chenjin
(2024)
The Impact Of Digital Nudging On Online Health Information Sharing Behaviors: The Moderating Roles Of Social Capital And Personality.
PhD thesis, Universiti Sains Malaysia.
Abstract
Health information sharing is an important pro-social behavior to encourage greater dissemination of health-related information in the society. Sharing health information with others helps to increase public awareness and understanding of health issues. It also enables networking and support with people who have had similar experiences, enabling individuals to share experiences, encourage each other and obtain advice. However, due to their limited cognitive capacity, human beings tend to use heuristic or simplifying strategies when processing information rather than performing thorough analysis and evaluation, which leads to the possibility of cognitive biases in the processing of health information and hence the inability of individuals to make decisions about sharing health information. To address this situation, digital choice architecture is a potential approach where digital nudging intervenes in users’ behaviors when processing health information by designing and adapting choices and information presentation in digital environments in order to motivate them to share health information more actively. Although some studies have investigated users’ motivations for sharing health information and factors for avoiding health information, and explorations have begun for nudge to guide consumers to choose healthy lifestyles in digital environments, there is a dearth of knowledge on how nudge can effectively promote users’ health information sharing behavior. To fill this gap, this study tested the effect of digital nudges on users’ health information sharing behavior using nudge theory.
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