Ahmed, Abdul Salam Waqar
(2022)
Identifying Criteria For The Implementation Of Augmented Reality In Malaysian Tourism Industry.
Masters thesis, Perpustakaan Hamzah Sendut.
Abstract
Tourism sector is one of the most important sectors for the Malaysian. To advance the tourism sector, the Fourth Industrial Revolution technologies should be utilised. This has been proven viable by many researchers globally. However, there is currently a lack of information on the utilisation of the Fourth Industrial Revolution technologies in the Malaysian tourism industry. Crimes such as pickpocket is also a common occurrence in Kuala Lumpur hence a way of alerting the tourists of crime hotspots is important, as such events could negatively impact their experience visiting Malaysia. The three main issues that would be focused in this research is improving the walking navigation of tourists visiting Kuala Lumpur, to improve overall tourist safety and improving the current marketing methods of DBKL (Kuala Lumpur City Hall). This research aims to study the feasibility of integrating the Fourth Industrial Revolution technologies into the Malaysian tourism industry to solve the issues mentioned.
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