Chew, Kah Hooi
(2014)
Factors Influencing Households Willingness To Pay For Water In Penang And Perak.
Masters thesis, Perpustakaan Hamzah Sendut.
Abstract
In carrying out water services industry reform plan, Suruhanjaya Perkhidmatan Air
Negara (SPAN) recommended for consumers not to continue their dependency on
the government to fund subsidy for water. However, increasing water tariff is
politically sensitive issue. Hence, to determine a justifiable and affordable water rate,
this study is carried out to examine factors that influence water users' willingness to
pay for water.
The study is using quantitative method to measure predictors for willingness to pay
and perceived water value. Survey questionnaire had been conducted in one month
duration in Penang and Perak, where Penang has the lowest water rate currently and
Perak had not been revised the water rate for many years. Attribution theory is apply
to observe how water users response towards the statements and situation given in
the questionnaire.
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