Ng, Soo Hsien
(2014)
The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan.
Masters thesis, Perpustakaan Hamzah Sendut.
Abstract
The purpose of this research is to examine the influence of personality traits
(Need for achievement, Risk taking, Tolerance for ambiguity, Locus of control and
Self-efficacy) on the motivation generation y to start a small business in Taiwan.
Additionally, attitude toward entrepreneurship has been explored as mediator factor
in this study. The survey was conducted among 252 generation y who stay in the
eight urban cities in Taiwan context. In essence, the research had built a framework
based upon the Theory of Planner Behavior to entrepreneurship. Data collected was
analyzed using SPSS and SmartPLS statistical tool. The results showed majority of
the five personality trait dimensions were significantly related with motivation
generation Y to start a small business Nevertheless, only three personality trait
dimensions with attitude toward entrepreneurship were justified to mediator for the
motivation of generation Y start a small business relationship, while self-efficacy
and locus of control were not significant with mediator of attitude toward
entrepreneurship. In summary, it is crucial for the Taiwanese, especially the
generation Y in determinant of becoming self-employed to find testimony that not
only the personality variables is important for determinants of motivation start a
small business but attitude as mediator might be augment the relationship between
the personality and motivation start-up a small business in Taiwan.
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