Ahmad, Russyazila
(2014)
Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective.
Masters thesis, Perpustakaan Hamzah Sendut.
Abstract
Halal tourism has become one of a new tourism products in the tourism industry that
given significant impact to either Muslim or non-Muslim country. Lately the Halal tourism
services are not only provided by Muslim countries, but Non-Muslim countries that do not
have an appropriate Halal certification body are also claiming to provide Halal tourism
service. This study will attempt to find out what is Muslim's in particular Malaysian
Muslim's consumer perception and attitude towards Halal tourism services provided by NonMuslim
country.
The main objective of this study is to answer on how factors such as Halal food, Halal
friendly hotels, Halal airlines, Halal Islamic package, Halal finance and Halal Standard
provided by non-Muslim country have any impact to the consumer attitude and purchase
intention to the service provided. This study is conducted in quantitative method using
primary data; questionnaires. A total of 102 respondents from all over Malaysia had
participated in this study.
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