Rahman, Nurul Ulya Abdul
(2023)
The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance.
PhD thesis, Universiti Sains Malaysia.
Abstract
A country's economy relies heavily on small and medium-sized enterprises
(SMEs). However, some SMEs were unable to maintain outstanding performance in
international markets. According to dynamic-capability theory, a global mindset and
export market orientation are crucial factors in achieving desired performance. This
research investigates the effects of global mindset and export market orientation on the
international performance of food industry SMEs in Malaysia. On the other hand,
decision-making logic (causation and effectuation) is a mediating variable in the
linkages between global mindset and international performance. On top of that, this
research incorporates domestic strategic alliance as a moderating variable between
export market orientation and international performance relationship. This quantitative
study was conducted on food industry SMEs in the emerging country, Malaysia. The
PLS-SEM technique was used to analyse the data. The results showed that two aspects
of a global mindset, responsiveness expectations and divisional coordination
expectations, positively impacted decision-making logic (causation and effectuation).
One aspect of export market orientation, export intelligence responsiveness, has a
positive effect on international performance. The results reveal that the mediating role
of decision-making logic on the linkages between global mindset and international
performance was insignificant.
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